You hear them and they stick in your
memory: sound logos are to the ear, what a visual symbol is to the eye. So
what does an 'audio specialist' sound like? "That's precisely what we'd like
to find out, with the help of music enthusiasts around the world," says
Susanne Seidel, president of Global Marketing at Sennheiser. "Our customers
have huge creative potential, and having fun composing and messing about
with music and sound lies at the heart of the sound logo competition, which
we are launching on January 17th at Winter NAMM in Anaheim."
An entry is allowed to be up to eight seconds long. To make it as
technologically simple as possible for those taking part, contributions
should be uploaded onto the www.sennheiser.com/soundlogo website in MP3
format (stereo, 128 kb/s, max. 10 MB).
Professional and amateur musicians alike will have six months to play with.
Contributions have to be uploaded to the website by July 17, 2008. Each
entrant may send in up to five entries. By the end of August thirty
finalists will be selected, at which point their sound logos will be
appraised by an international jury. "The public will be a virtual member of
the judging panel of five," adds Susanne Seidel. "You too can vote for your
favorite sound logo via the website!"
It Wouldn't Be a Competition Without a Prize!
The winner will receive a prize of 5,000 euros, as well as an optional
30,000 euros if Sennheiser acquires unlimited rights to use the winning
logo. Those placed second to tenth will win first-class sound for their
home. They can choose between Sennheiser's dynamic top-of-the-range HD 650
headphones or equipping their rehearsal room with an evolution wireless ew
300 G2 microphone system. Says Susanne Seidel, "We're really looking forward
to receiving entries from all corners of the world. There'll be an explosion
of musical creativity."
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