Red Giant Software, developer of a
line of professional digital video tools, including Magic Bullet and
Knoll Light Factory, today announced that the company reached an
agreement with Digieffects to acquire Cinelook. This agreement secures
Red Giant Software's position as the leading provider of color
correction tools to set the mood of a movie. Following the recent launch
of Magic Bullet Looks, Cinelook will no longer be sold or developed by
either company. Digieffects will continue to offer free technical
support to existing customers. Key pieces of the Cinelook technology
and workflow may be added to future versions of the Magic Bullet line of
tools.
Cinelook users can cross grade to Magic Bullet Looks for USD $199
(regularly $399) and Magic Bullet Suite 2007 USD $399 (regularly $799).
A document will be available to help Cinelook users learn more about
migrating their projects and workflow to Magic Bullet. For additional
cross grade information, please visit www.digieffects.com/.
"This cross sell opportunity is the best way for Cinelook customers to
get the latest technology," said Robert Sharp, President at Digieffects.
"We will now turn our focus to our core products such as Delirium and
the line of Buena Software products, recently acquired from Toolfarm."
"Cinelook was one of the first products to process video to emulate
film," said Andrew Little, Co-Founder of Red Giant Software. "We are
happy to forge this partnership with Digieffects and offer Cinelook
customers a brand new playground to have fun and be creative with color
correction and movie looks."
About Digieffects
Digieffects is a developer of popular software plug-ins for Adobe After
Effects, Premiere Pro, Apple Final Cut Pro, and Autodesk Combustion. The
company has been in the business since the beginning of the "plug-in
revolution" which dates back to 1996. Over the years, Digieffects has
had great success with software products like Cinelook and Delirium and
is proud to call thousands of video producers all around the world its
customers and friends.
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