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Bionic Media Adds Brian Beatrice

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Emmy Award-nominated audio engineer/sound designer Brian Beatrice has joined Bionic Media, the editorial/audio post house founded by editors Steve Beal and Todd Feuer. Beatrice joins Bionic following a three-year stint at Tonic, New York.




"We've been blessed as far as our staff is concerned, and Brian is no exception. I feel very lucky to have him here," says Beal.



Twice nominated for Best Sound Design Emmy for his work on PBS's Behind The Lions, Beatrice began his career in 1997 as an assistant at the legendary National Video Center and Recording Studios, New York, working his way up from assistant to Audio Engineer/Sound Designer. In 2002 he followed accomplished composer Peter Fish to Tonic until joining Bionic, a company that Beatrice believes is perfectly positioned for the future of postproduction.

"I definitely think the Bionic business model of offering an array of creative services, talent and technology while maintaining a boutique vibe that's comfortable for clients, is their key to success," said Beatrice. "I'm proud to be a part of what Steve and Todd are trying to build."

In addition to his short form work for television networks ranging from Nickelodeon to MTV, and ads for the Kaplan-Thayer Group, Publicis, Inkwell and CDA, Beatrice is known for his work on such recent long-form programs as PBS's Nature and Secrets of The Dead. His documentary work includes projects for Lifetime and The History Channel, as well as numerous independent films.

Beatrice is currently working on a variety of projects, including spots for Nickelodeon, Sci-Fi and The History Channel, and long-form work on ABC's reality show "Wife Swap."

New High Def Investments

In addition to Beatrice joining the company, Bionic Media has also made significant advancement to HD by adding Avid's DS Nitris HD system, allowing maximum creative versatility and high performance in the creation of commercials, films, TV programs and theatrical spots. The addition compliments Bionic's already impressive HD arsenal that includes Avid's HD Adrenaline, Digidesign Icon audio system, and Sony's HDCAM deck.

According to Beal, after many years of hype he finally senses that producers and directors are getting serious about acquiring and finishing in HD. "So many of our clients have launched HD channels in the past six months that now we're fielding many more requests to originate or repurpose spots in HD for network promotion, TV and cinema use."

Beal concludes, "HD and surround sound opens up a new world of creativity to our clients. We already have state-of-the-art HD editorial and audio suites and an expert staff that knows how to get the most out of them. We felt that this was the right time to make the investment in what seems to finally be emerging as the future of television and Post Production."

www.bionic.tv



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