Cinnafilm, Inc., (www.cinnafilm.com) invites NAB 2008 press attendees
to witness its innovative Cinnafilm HD1 real-time film look visual
effects system transform HD digital video to the classic look of film
at real-time speeds. Demonstrations will take place at the Mandalay
Bay Resort, Tuesday, April 15th and Wednesday, April 16th. Cinnafilm
is an emerging powerhouse in the development of polished video
algorithms that leverage massively parallel graphics processing units
(GPUs). Cinnafilm's groundbreaking, industry-first solution is based
on highly advanced, patent-pending true motion estimation vector
analysis and massive parallel processing technology that minimizes the
time it takes to process interlaced digital video by harnessing the
power of modern 3D graphics hardware—at a rate that delivers 30x to
100x performance improvement on computational video tasks as compared
with a modern CPU. This incredible leap in processing power means
rendering is no longer an issue, freeing up countless hours of labor
and re-work at a fraction of the price.
The need and desire to make video look more like film is a
considerable challenge due to high transfer costs and limitations of
available technologies that are not only time consuming, but provide
poor results. Cinnafilm HD1 film look technology fills this void by
changing the appearance of digital video footage to look like film
while performing the service fluidly at theater resolution in
real-time without sacrificing quality—something that has never been
accomplished before.
About Cinnafilm Inc.:
Cinnafilm Inc. is an Albuquerque, New Mexico-based specialty
engineering company dedicated to the creation of powerful, reliable,
and simple to use visual-effects tools for the digital film and video
media industry. The company's Cinnafilm HD1 film look patent pending
motion estimation break-through technology is the result of over four
years of dedicated research that harnesses parallel processing to
deliver outstanding film look to digital video at any resolution in
real-time. Cinnafilm's innovative visual effects processing solution
is geared to creative professionals working in the film, broadcast,
post production, industrial video and education markets. Cinnafilm is
presently working on future applications for the fast and efficient
translation of 2D films into 3D. Cinnafilm Inc. is headed by Lance
Maurer, founder, president and CEO and operated by a board of
directors including Brad Carvey, an Emmy award winner in technical
achievement and special effects. The company is privately held.
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