Massive Software announced that Method
Studios has tapped into the company's artificial intelligence-based 3D
animation system to bring a new ad for Budweiser to life. Creative
treatment for Anheuser-Busch's "The Wave," which debuted during Super Bowl
XL, centers on messages being spelled out on a sea of cards held by an arena
crowd, which was created using some 97,000 virtual Massive characters.
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