Avid Unveils World’s First Nonlinear Workflow Engine: Avid Interplay

Revolutionary system fuses integrated asset management, workflow automation, and security control into a single, open system; delivers unprecedented productivity gains for media production teams

Avid Technology today unveiled Avid Interplay – the world’s first nonlinear workflow engine that fuses integrated asset management, workflow automation, and security control into a single system, delivering a business-wide workflow for postproduction and broadcast settings of any size. Defining a new category in media production technology, the Avid Interplay system connects teams to a shared-data and media backbone and smoothly manages the flow of projects from inception to completion using security and powerful revision control. The system offers a broad range of low-cost tools for searching, archiving, viewing, logging, automatic transcoding, dual-resolution encoding, and intelligent tracking of multi-resolution proxy files, all of which streamline collaboration between people and eliminate time-consuming production tasks. In addition, the Avid Interplay system is open to any media production environment – accommodating more than 100 different media and non-media file types – and can link to production tools from virtually any other company.

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