To show how Tiger Woods generates power in his drives from his feet, or rather Nike shoes, up, Nike Golf tapped entertainment and design company Imaginary Forces to create a short film for its Power Platform technology in a new line of golf shoes. The film is being shown in retail outlets.
Imaginary Forces created the CG work in Cinema 4D and composited it in After Effects. For the live action segment, Imaginary Forces had only 45-minutes to shoot Tiger Woods on a golf course. They worked with the Innovision Optics Inc. Cine Speed Cam for the high-speed segments, and the Panasonic HVX200P HD Camera for the HD segments.
For Nike Golf, credits go to creative director Satoru Igarashi, global brand director Ron Dumas and account exec Adam Liber. For IF, credits go to creative director/designer Ahmet Ahmet, art director/designer Charles Khoury, producers Kathy Kelehan (post) and Frederic Liebert (live action); live action d.p. Roman Jakobi; animator Gary Hebert, editors Danielle White and Justine Gerenstein; Flame artists Nick Rubenstein, Rod Basham and Matt Spencer; and roto artist Edward Black. Music was by Ben Wynn at The Track Team.
Comments (2) for "VFX Commentary: The Secret of Tiger Woods’ Swing"
1.
I was able to watch the video but could not access the directors commentary wither through the video link or the podcast download. I'd really like to see this and share studio daily content with my students. Can you help me solve this?
Posted by chuck on Wednesday, March 28, 2007 @ 11:31 AM
2.
Thanks for bringing this to our attention. It is working again now.
Posted by Matt Armstrong on Thursday, March 29, 2007 @ 06:24 PM
Comments (2) for "VFX Commentary: The Secret of Tiger Woods’ Swing"
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