Industry veterans (Head of Production Miles Dinsmoor, Head of Creative Andy Hann, and Head of Business Development Bob Lowery) have launched BIGSMACKtv, a new creative design/production boutique specializing in the creation of broadcast promos, motion graphics, and entertainment branding. Dinsmoor and Hann have been responsible for design and promo work for television networks such as CBS, ESPN, Discovery Channel, Travel Channel, and many others.
While the company still has that new-car smell, the creative team has driven around the block more than a few times. Prior to launching BIGSMACKtv, the company heads held the same posts at Concrete Pictures, a creative services agency specializing in broadcast branding, on-air promotion and strategy.
“We wanted to do our own thing,” said Lowery “So, we banded together and started to focus more on promo campaigns. It is our passion, it’s what we’re good at and it’s a good time to be experimenting in this field.”
Since its launch, BIGSMACKtv has completed a comprehensive project for the recent X Games on ESPN, the pinnacle of action sports. The team produced 11 15-second promo spots which featured highly stylized Tarot cards outlining the stakes (Pain or Glory) for 11 individual athletes in 11 events.
When asked why he started BIGSMACKtv Hann said, “The marketplace is changing and companies are having to try new things and ideas. Agencies have historically had a tough time servicing the broadcast industry because broadcast has very specific needs. You’re selling an experience, not a product — an experience that’s constantly evolving, minute by minute. With our many years of experience on both the client side and the vendor side, we know what it takes to make effective promotional campaigns.”
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