Blue Room NYC President/CEO Chris Gargani will participate in Studio Daily’s webinar on “Viral Video: the Business of Web Video,” Tuesday June 2nd from 1:00 to 2:00pm EST with a live Q&A from 2:00-2:30pm (www.studiodaily.com/store/webinars/180.html).
Internet advertising/marketing video is one of the few growing markets these days. Clients like it because it is generally cheaper to produce, they can track the number of eyeballs they are reaching, there is no ad buy and the campaign can last indefinitely. The trick for producers, however, is to produce this content and still deliver broadcast quality work. For this Webinar experts that have done this successfully and created stable business models on viral video will address topics including:
How to pitch/bid on a viral campaign
Devising successful campaigns
Keys to producing video for the web: where to cut corners, where not to
Cross-pollinating Web video to many sites
How workflow should differ for Web video than broadcast work
Gargani will reference the campaigns Blue Room created for Reebok and NFL.com. For four years running, Blue Room has designed and produced spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. These viral campaigns ran on NFL.com, YouTube, and NFL Network’s Total Access and were designed to drive traffic to NFL.com. In addition, the Blue Room team has produced dozens of viral videos for Animal Planet over the years which were seeded to a vast array of Internet sites including TV/portals, Entertainment/Celebrity outlets, Adventure/Extreme Sports/Sports sites, Reality TV and Video Sharing websites.
“Viral Video: the Business of Web Video” will be moderated by Matt Armstrong, Studio Daily’s Editor-in-Chief.
Webinar panelists include:
Chris Gargani, President/CEO Blue Room NYC
Thor Raxlen, Partner/Creative Director Guerilla FX
Darren Himebrook, interactiveD-P/Digital Strategist Guerilla FX
Avi Savar, Founder, Big Fuel Communications
Pat Carpenter, Principal Creative Bubble.
Comments (4) for "Blue Room’s Chris Gargani To Address ‘Viral Video: The Business Of Web Video” For Studio Daily, June 2"
1.
Is the live webinar free or is it $75?
Posted by Tara on Friday, May 15, 2009 @ 04:01 PM
2.
The Webinar cost $75
Posted by Matt Armstrong on Friday, May 15, 2009 @ 04:43 PM
3.
Will this be archived for viewing after the event in case I must be elsewhere at the time?
Posted by Mark Wellman on Monday, May 18, 2009 @ 01:35 PM
4.
Yes this will be archived after the event.
Posted by Matt Armstrong on Wednesday, May 27, 2009 @ 09:32 AM
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