Hollywood is the butt of the joke in two quirky minute-long promos for
IFC’s celebrity-hosted program Escape From Hollywood. In the 60-second
" Hollywood Women," host actor/director John Cameron is seen casually
filling up at an LA gas station when he is confronted by an overly
dramatic woman sporting movie-star sunglasses and glam attire from
another era. Spouting nonsensical lines that sound straight out of a
bad B movie, she freaks out on innocent bystander Cameron. Squirming
back to his car, he locks the doors and squeals away, leaving her
ranting on the pavement behind. Graphics appear only over the final
images of the promos, which are shot as mini-movies. With a clever jab
at the kind of Hollywood-produced movies viewers will not see on IFC,
they use wit to reinforce the channel’s promise of airing only truly
independent films.
Creative Agency:
PROMO CREDITS
Mad Injection, New York
Mikal Reich Creative Director
Ella Wilson, Mikal Reich Copywriters/Art Directors
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