In his book "The World is Flat" Thomas Friedman explained that as tools become available to more and more people around the globe in the digital age, the old hierarchies in business structures no longer apply. In no market is this more true than the media market, both in the content creation and distribution. Today it seems everyone is shooting, editing and uploading video content to YouTube, and these "amateur" video makers are becoming more and more sophisticated, thus drawing eyeballs away from traditional over the world. On the distribution side, an almost unimaginable amount of video content is uploaded every minute, including content from television and movie studios, with no real business model of making money on this content.
A group of editors at the AlphaDogs Editors' Lounge discuss how they are struggling to navigate through the waters of increased competition and a new media market that has yet to find a working business model.
Comments (5) for "Business in a Flattened Media World"
1.
Yes there are some "gems" on youtube, but the 99.5% of the content there is Horrid at best. Bad editing, bad shooting, bad audio, bad, bad, bad.
Having cheap 3ccd cameras, near free steadycams and booms cant make up for lack of education and experience. Unfortunately a lot of the amateurs out there are not learning.
Granted us pros dont help with the current trendy "shakeycam" shooting that makes most of us cringe.
Posted by timgray on Wednesday, June 3, 2009 @ 12:42 PM
2.
Funny...this video is exactly what they're talking about. A young kid contracted by Crewscontrols with an HDV camera swinging wildly back and forth with auto foucus dialing in and out. This video IS the message!
Posted by Bill on Wednesday, June 3, 2009 @ 01:46 PM
3.
Yea , what is with TV shows shot hand held. shaky, too fast zooms!!. Zooms the go in fast , then go tighter quicckly as if the camera guy messed up!!
I refuse to watch shows like the office, or Parks and Recreation, due to the 'Fake bad docudrama' camera style.
I for one will never pay a highly skilled camerman to shoot like he has just got his first camera!!
A skilled operator can shoot hand held and it's barely noticable. TV right now is rubbish.
I don't want or need every show to look like the characters are being followed by a crew. I am so distracted by this shooting style I can't watch long enough to tell if the show is any good!!
Posted by Mitch Nixon on Wednesday, June 3, 2009 @ 03:10 PM
4.
The problem is the internet is replacing broadcast, but there isn't a VALID business model in operation for showing video/film on the net.
The problem is it costs too much right now for lessor quality (small screen, poorer audio, artifacts from encoding).
Businesses are giving it away on the net hoping they will survive until such a time where the bandwidth is cheap enough to support using the net to send video to an individual user.
Posted by Dan Spiess on Wednesday, June 3, 2009 @ 04:33 PM
5.
Let's not knock the shooter on this video. I thought he did a great job shagging the action, locking the focus and holding a reasonably stable shot until it was right to move to the next shot. What's missing is the second camera which covers the wide shot, a third camera for reactions, a lighting setup soften the look, makeup to reduce shine, and a set designer to get them away from the freakin' window. In short, this video is missing what we're all missing. A budget. Or a timeline. Or a producer who gives a rat's behind. (Did I see an "Unrendered" flash frame?) The most skilled professionals can't always deliver professional-grade goods under those circumstances.
That said, however, I thought it was a lively discussion and the people at StudioDaily as well as the panel should be commended for recording and sharing this conversation. Loved the content! Thanks, guys. (But please completely render the program first.)
Posted by Charles on Sunday, June 7, 2009 @ 07:51 PM
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