Production studio Digital Domain recently put a twist on a familiar scenario. You know the one, where we’re desperately trying to create something brilliant and yet come up with nothing. Piles of crumbled paper accumulate on the floor as we continue to toss bad ideas that don’t quite make the cut. In Digital Domain’s version, a spot produced for Pepsi-Cola’s new Amp energy drink, those rejected concepts transform into mythical paper creatures and attack their creator.
Ad agency BBDO tapped Director Dante Ariola of MJZ to work with Digital Domain. The Venice, CA-based studio, in turn, assigned Fred Raimondi special effects supervisor and, with a fast-approaching deadline, asked him to hit the ground running.
Raimondi used Lightwave, Flame and Maya on the project and came up with an impressive piece that blends CG with live action—“Paper” is already receiving lots of attention.
Raimondi recently discussed how he and his team gave life to Pepsi’s unique concept.
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Raimondi created paper models, or "maquettes," and placed them in various scenarios around the office
Comments (3) for "Talking with Digital Domain’s Fred Raimondi"
1.
Fred, you never fail to amaze me. Love You Always
Posted by Toni on Monday, April 30, 2007 @ 10:01 PM
2.
>It often goes something like this: “I’d really >like to have a horse kick a football,”
Fred, this wouldn't be the famous Budweiser Clydesdale spot? Lots of tricky roto on that one.
Congratulations on AMP. As always, the work looks great!
Harry Lime
Posted by Harry Lime on Wednesday, May 23, 2007 @ 05:01 AM
3.
Fred,
Just wanted you to know I'm sharing this article and some thers from the Post Group's heyday, with students of mine in the media lab, here at Lincoln Park. Please update us on your most recent work. It's a great learning tool when I get to say I work with the masters.
By the way...The Steelers season kicks off(get the pun)on August 8th.(Where are my Steelers jerseys??0 I'm also tech. directing for the Transplant Olympics on July 11th thru the 17th here in Pittsburgh.
My love to Cheryl!!! Let me know how you are both doing. Did the Strike set you guys back at all???
Love, Lil
Posted by Lil Pontis on Tuesday, July 8, 2008 @ 12:39 PM
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