Anyone shooting in HD has heard this familiar refrain from talent: Isn’t there any way to take the hideous sharpness — and larger-than-life attention to detail— completely out of the picture? Formatt Filters, the long-time maker of gels, filters and lighting, has found a way with its new line of Soft Tone filters. Thanks to a global softening pattern and skin tone enhancing colors, the filters take the edge off of HD studio productions. The initial palette includes blush, pink, cool, lilac, turquoise and superfine bronze, though the company says more colors will be added later this year. Now you, your talent and your make-up artist can get back to business. $300. www.formatt.co.uk
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