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REDEFINED: IDX ELITE Camera Battery Solution Now Available for RED ONE

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Torrance, Calif.—October 1, 2009: The long wait is over: RED ONE camera owners and operators now have a battery system worthy of their leading-edge camera. IDX System Technology Inc. today announced the availability of REDEFINED: the IDX ELITE battery system solution now protocol-compatible for powering the innovative RED ONE camera.  In addition to its award-winning architecture and the proven advantages of Lithium Ion technology, the IDX REDEFINED solution offers the following features:




— The exclusive ELITE Smart Battery (SB) mode, which quickly and easily activates the protocol data.  ELITE offers users a choice between using the battery in a standard configuration, or the SB mode for tighter integration with the RED ONE system.  Existing as well as new ELITE batteries are now usable with RED ONE.





  — A new battery V-Mount plate designed specifically for the RED ONE camera, Model EL-BAPIDXA, which enables operators to view "live" battery life data by percentage in the RED ONE viewfinder.  This custom plate was crafted by noted manufacturer Element Technica in partnership with IDX. 

    — A 136Wh high-capacity V-Mount battery system with the unique IDX twin power cartridge construction and multiple safety and protection features.  When the batteries reach the end of life, new power cartridge pairs can be inserted into the original housing in less than 30 seconds for a true return on investment. 

    — The ability to carry ELITE Lithium Ion batteries on board all national and international air flights, including unlimited ELITE cartridges (with minimal pre-flight preparation). IDX ELITE batteries are in full compliance with the 2009 DOT and IATA Dangerous Goods Regulations, which regulate the air shipment of Lithium Ion batteries. The need to ship your batteries in the baggage compartment is eliminated, as is the necessity to wait in long lines at a baggage carousel to retrieve your equipment.  

"In the two years since the RED ONE camera came to market, our RED ONE customers have continuously asked us for a way to link our IDX batteries with their cameras in a way that would provide them with the reliability of our Lithium Ion batteries and the tightest integration possible," said Tony Iwamoto, IDX executive vice president for The Americas.  "After considerable research at IDX, and the assistance of our colleagues at Element Technica, we believe we have come up with an innovative solution that binds the camera and our battery together with 'original equipment'-like functionality."

The IDX REDEFINED solution consists of two power packages centered on ELITE batteries along with the sleek EL-BAPIDXA mounting plate customized with V-Mount and Lemo technology.  Professionals have the option of either the high-performance quad charger VL-4S or dual charger/AC adaptor VL-2SPLUS.  Additional variations of the mounting plate are available and can be purchased separately from Element Technica, LLC  (www.elementtechnica.com).
MSRP for the complete solutions from IDX start at $2,375 U.S. The REDEFINED packages are available from the worldwide network of IDX-authorized dealers and distributors in The Americas, Europe and Asia.

For more information, visit www.idxtek.com.



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