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 Comments (6) for "Show Me the (Advertising) Money!"1.
Great content, thank you so much for sharing that, but it sounds like it was shot by some AV club. You can barely hear them at times over the sounds of someone hitting the camera.
Posted by Abe on Friday, February 8, 2008 @ 04:14 PM
2.
Very clever article and video StudioDaily. I’m also finding that film shorts are traveling in the same direction. Episodic Internet films are popping up all around us. The Ad world, Hollywood, and the list goes on, is changing, and evolving into a “small box creative programming.” I see people hunger their Online time. I see college students walking around indoors with their wireless laptops communicating with the their world around them. I see people of all ages feed up with traditional media. They’re looking for mental excitement, and they’re not willing be get pumped by the long-established cramp that gets feed down our throats anymore. Lets face it, there has always been so much creative talent out there but it was always decided by the “fat cats” as to what was good for them was good for the rest of us; and that just doesn’t apply anymore, and I mean from scripting it out to production and distribution.
Lets let the people tell us what’s good or what’s bad, and not leave it up to some distributors or studio or ad agency. I should also mention that hopefully this will take effect in politics also. Peace! Posted by Mike Raci on Friday, February 8, 2008 @ 04:47 PM
3.
I second Abe\\\\\\\'s sense that the audio on the StudioDaily videos could use some tweaking. I\\\\\\\'m thinking not only of this one on advertising but also a previous video on indie film distribution. In both cases I had the volume all the way up, both on my computer and on the video player, but I still had to strain to hear what people were saying.
On the plus side, the content is compelling. Filmmakers and creators of media who live in flyover territory have limited access to reliable, up-to-date, detailed information on the film and advertising industries. The StudioDaily videos, in an excellent example of leveraging, fill this need with minimal added cost. The live seminars look like they were given in a room designed to hold maybe a few dozen people. But StudioDaily, by sticking a camera on a tripod, doing minimal post and putting the results on the web, has leveraged the seminars to provide valuable content for many times more people. Nice job. Posted by B Shane on Friday, February 8, 2008 @ 08:27 PM
4.
Very interesting. Opens your mind to the cost effective alternative advertising the the Savar Media has put together.
Enjoyed the live room effect. Posted by Ron on Monday, February 11, 2008 @ 11:09 PM
5.
Fantastic contrast in and expose' of current modes of engagement. Backroom video is cool. Keep it coming!
Posted by Rich on Wednesday, February 13, 2008 @ 11:02 PM
6.
I don't find Savar's numbers (6 million views over a 10 episode series) THAT impressive --good, but not incredible. I'd be more interested in the numbers for different episodes over the life of the series. Were the numbers higher at the beginning, the end or the middle? Let's hear some *total* cost comparisons with "traditional" media methods --account for the costs to promote the web series. Yeah, this stuff is hard to measure, but that's too often used as an excuse not to try to measure it. To say that a 6 second product placement and some graphic open/close treatments (all subtle rather than in your face by Savar's description) equal "15 million 30 second ads" is really just pulling stuff out of your personal dark place. Please....
Yes, traditional media methods are on life support, but we ain't gonna get a critical mass of advertisers to pull the plug without at least SOME substance to the argument. Posted by Post Monkey on Sunday, February 24, 2008 @ 02:08 PM
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