As more content creators produce advertising and original video programming for the Web, knowing what works and what doesn’t will help push your content in front of the maximum number of viewers. During this Webinar you’ll hear from a range of experts, including filmmakers and marketers, who are successfully creating and distributing new forms of content online.
You’ll learn:• how to adapt filmmaking techniques and budgets to the Web
• how to pitch original programming
• how to bid on viral campaigns
• how to optimize videos to appear at the top of search engines
• why a great idea, pitched and produced well, still trumps all
Jesse Warren (left) and Mark Gantt (right) are the director and star—as well as co-writers and co-executive producers—of the upcoming original Web series, The Bannen Way (January 2010). The series was shot exclusively with the RED ONE as a feature film but was designed to be cut into 14 distinct episodes for Crackle.com, Sony’s next-gen video entertainment network. Gantt and Warren will discuss what made this project unique, from the scope of the production to its cast, and how they landed their deal with producer Sony Pictures Television based on a single trailer.
Avi Savar is the founder and CEO of Big Fuel Communications, a full-service marketing and communications company based in New York. Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering that content to targeted audiences. Clients include MySpace, FOX, The U.S. Department of Justice, NBC-Universal, Neutrogena, Colgate-Palmolive and leading publishers and platforms.
Tim Street is a writer, producer, director, digital entertainment social media specialist, adviser, speaker and creator/executive producer of the popular viral video French Maid TV, with over 30 million downloads of his online videos. In addition to creating online viral video webisodes, Tim has produced short- and long-form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, Fox, the WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Time sits on the Advisory Board of the ADM and is available for social media consulting.
All Webinars are archived and available for sale after the original air date.
Please note that only credit card orders can be processed through the online store. Purchase orders can not be processed at this time.