Originally broadcast December 15, 2010
If stereo 3D filmmaking is here to stay, why should shooting in stereo still seem like a black art? Our panel of experts will help demystify stereoscopic acquisition, sharing helpful advice gleaned from the trenches of 3D production, as you plan and budget for your projects in 2011. You'll hear stories from filmmakers who've made 3D work on a range of material, and you'll hear how the gear has evolved in recent months to allow stereoscopic cinematographers to pull off what used to be impossible shots. Don't be afraid of 3D production — get the perspective you need to pull off your next 3D shoot on time, under budget, and with depth effects that won't make your head explode.
You'll learn about:
• The capabilities and limitations of traditional 3D rigs
• The latest in smaller 3D rigs and tougher builds
• Getting dynamic shots without giving your audience a headache
• Production workflows that make sense
• What can go wrong, and how to avoid it
• How your crew scales up for 3D shooting
• What limitations are falling away, and which restrictions remain
• Tips, tricks and best practices
Joshua Ferrazzano, producer, World War Seven
As founding partner of LA-based production company World War Seven, an advertising, film, and television production company dedicated to pairing top tier creative with cutting edge technology, Josh Ferrazzano has produced work for a diverse roster of clients including BMW, Red Bull, HBO, Columbia Records, and Atlantic Records, among many others. In addition to extensive 2D work, WW7 has produced thirteen stereoscopic 3D projects in the past year alone. Josh has first hand knowledge of a wide array of stereoscopic tools and workflows.
David Shafei, director, World War Seven
World War Seven's David Shafei is a commercial, documentary and music video director. His career in music videos has won him numerous awards and nominations for work with influential internationally known artists including The Ting Tings, Broken Social Scene, Built To Spill, Yeasayer and DNTEL. David has also directed commercials and interactive content for such clients as: Mazda, Hilton, Rock the Vote, Microsoft, Adult Swim, and Virgin Australia. David has directed six 3D projects in the last year and has a keen understanding of both the creative and technical side of stereoscopic filmmaking.
Eric Koretz, cinematographer
After graduating from the American Film Institute in 2006, Eric's passion for hunting images has taken him all over the world, shooting commercials, documentaries, features, music videos and television. His credits include commercials for the UFC, Diamonds are Forever, Else Mobile and Smirnoff vodka. His documentary feature film credits include the documentaries Truth in Numbers: Everything According to Wikipedia and Dragonslayer, a story about the lives of skateboarders who sneak into foreclosed homes and skate pools. Eric recently shot a pilot for AMC that will be its first comedy. He also shot the car racing sequences for Universal Pictures' Formula One Golden Age documentary. You can find examples of his cinematography at http://www.theimagehunter.com and his blog at http://blog.theimagehunter.com.
Nick Lantz, head technician, HD Camera Rentals
Nick Lantz is a skilled 3D systems technician with 12 years of experience in the film industry. He serves as the Head Technician at HD Camera Rentals in Los Angeles, working mostly on setting up and developing the firm’s 3D systems. He has worked on more than 30 3D projects, ranging from high speed 3D sports to commercials and documentaries. Lantz has served as a 1st AC and DIT on more than 30 feature films as well as many commercials and music videos. Before joining HDCR, he was a 35mm film technician at Clairmont Camera for four years. He spent 10 years as a still photographer before moving to motion pictures. Lantz attended Parsons Paris School of Art + Design and San Francisco’s Academy of Art University for photography.