Tweet This! Using Twitter and Social Media to Promote Your Project and Yourself
This Webinar is now archived and ready for download.
The Blair Witch Project became one of the most profitable films of all time by making the Internet part of the story, creating a captive, rapt audience before the film was even in theaters. Ten years later, social-media platforms like Facebook and Twitter are hugely influential and traditional distribution channels have foundered. Shouldn't it be time for filmmakers to leverage social media to build new audiences and take control of their own distribution destiny?
But it's not that simple. Cheap digital cameras and DIY desktop tools means there are now more filmmakers than ever looking for innovative ways to grab eyeballs online. And no matter how good your movies might be, that makes it hard for you to stand out from the crowd, let alone build a Twitter following.
Studio has invited a panel of filmmakers and marketing professionals to talk through the tough issues, speaking from experience to give you the information you need to build an effective presence on Twitter and elsewhere — and to avoid the mistakes that make you look like just another starving filmmaker desperate for one more pair of eyeballs.
At this Webinar, you will learn about:
The untold story of The Blair Witch Project's blockbuster marketing plan
How to extend your film's narrative into social media
How platforms like Facebook and Twitpic can become part of your plan
How to sell your work without looking like a salesperson
Using Twitter to increase traffic to your Web site
Monitoring what's being said about your work online
Who to follow and how to attract followers
Strategies for becoming part of online conversations
Reaching out to the media — including the critics
Connecting with collaborators
Using Twitter tools and resources
The difference between self-promotion and conversation
What gimmicks work — and which ones don't
You’ll have the unique opportunity to hear from communicators who are experts in using Twitter and social media in the entertainment space. You'll hear about the dos and don'ts, you'll learn what has worked for others and why, and you'll get ideas for actionable strategies that can be applied to your own career. The webinar includes a live Q&A with all of the speakers, so come loaded with questions.
Speakers:
Mike Monello (@mikemonello)
Co-founder and executive creative director, Campfire
Co-producer, The Blair Witch Project
www.campfirenyc.com
Mike Monello (@mikemonello)
Erik Proulx (@eproulx)
Ian Schafer (@ischafer)
Paul Klinke and Tobin Nageotte (@37click)
