Ilustrations by Steve Karp

Rethinking Video Production for the Cell Phone

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It’s clear that the potential for the widespread adoption of distributing video to cell phones, iPods and other compact portable devices is huge. That’s why everyone wants in on the craze. The amount of video available to these mobile devices, however, is relatively small, though growing all the time, and it’s largely made up of repurposed content originally designed for large, widescreen televisions.


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LEFT: Scenes from MTV’s first straight-to-cell series, <I>Sway’s Hip-Hop Owner’s Manual,</I> and a still from <I>Final Fantasy VII: Advent Children</I>, which is installed, along with Actimagine technology, on new Sony Ericsson M600i multimedia phones in Europe.

LEFT: Scenes from MTV’s first straight-to-cell series, Sway’s Hip-Hop Owner’s Manual, and a still from Final Fantasy VII: Advent Children, which is installed, along with Actimagine technology, on new Sony Ericsson M600i multimedia phones in Europe.


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