Tag Archives: Prime Focus

8 articles found


Shot by Shot: Detailed VFX Work for Sin City: A Dame to Kill For

This Friday, North American movie audiences can buy a return ticket to Sin City, courtesy co-directors Robert Rodriguez and Frank Miller, who have mounted a sequel to the groundbreaking 2005 release that pushed the visual envelope in its effort to … more »


Prime Focus World, Double Negative to Merge

Mumbai's VFX, animation and 3D conversion giant Prime Focus World (PFW) is merging with Double Negative, the feature film VFX facility with offices in London and Singapore. The new VFX business will operate under the Double Negative banner and will … more »


Prime Focus Technologies Buys Dax

Prime Focus subsidiary Prime Focus Technologies (PFT) is buying cloud-based dailies provider Dax in a transaction worth at least $9.1 million. Mumbai-based Prime Focus said Dax's Digital Dailies system, widely used in TV production, will help bolster its relationship with … more »


Another Look at The Great Gatsby‘s Towering Visual Effects

The latest incarnation of The Great Gatsby on screen, directed by Baz Lurhmann, drew mixed reviews when it was released in May. Some felt it wasn't faithful enough to the original Fitzgerald story, that its hyper-real scenes and exaggerated colors were … more »


Converting The Wizard of Oz to 3D

We’re off to see the Wizard — and this time, he’s in 3D. Stereo conversions have become pretty common for new studio tentpole releases, but they’re relatively rare when it comes to older films, especially studio catalog jewels like The … more »


Rhythm & Hues to File for Chapter 11 Bankruptcy

Animation studio Rhythm & Hues, which is widely expected to win an Oscar this year for Life of Pi, is reportedly filing today for Chapter 11 bankruptcy protection. The El Segundo, CA-based company is said to have warned workers that … more »


Digital Domain to 3D-Conversion Industry: You Owe Us Money

Digital Domain Media Group (DDMG) revealed today that it had filed a lawsuit last year against Prime Focus World, alleging infringement of DDMG's patents on various 2D-to-3D-conversion processes. In an out-of-court settlement, Prime Focus agreed to a licensing and collaboration … more »

Prime Focus Relaunches Brand in Hollywood

Hollywood, CA—At a spectacular party in Hollywood, Namit Malhotra, founder of Prime Focus, with facilities across India, the UK, the US and Canada, presented its new global initiative and North American presence. Prime Focus is announcing the transformation of its … more »