If you’re a fan of CBS‘ “Big Brother,” you’ll be happy to know that season 10 debuts this Sunday July 13. If you’re a big fan and like multi-tasking while you watch TV, you’ll be even happier. CBS Mobile announced that, with the help of AirPlay, a company that specializes in interactive games, you’ll be able to interact on your mobile phone and/or laptop while you watch the show.

CBS Mobile executive vice president Jeff Selinger noted that “most people have a mobile phone with them while they watch television, so this is a natural, entertaining way for them to interact.”

If you want to get social or compete while you watch “Big Brother 10,” or if you’re simply interested in how TV networks are adapting to interactive technologies, I’ve written more about the nature of the interactive component, with additional links, on my MobilizedTV blog.