Company Joins Long and Growing List of Licensees of World’s Most Ubiquitous Video Codec

SAN DIEGO (Nov. 9, 2010) — Sorenson Media today announced that its Sorenson Spark video codec has been licensed by to encode video files using Sorenson Spark and to decode files that have already been encoded using Spark.
Sorenson Spark was the first video codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video. YouTube, which is the single largest online video destination site today, also utilizes Sorenson Spark. Accordingly, Sorenson Spark the industry’s most ubiquitous video decoder and enables the playback of hundreds of millions of videos on the Internet. enables content producers, content aggregators and media platform providers to convert video to all popular web and mobile formats in a cloud-based Software as a Service (SaaS) environment.

“With the explosion of broadband video along with the ever-changing video technologies, a key value proposition that provides to our customers is the ubiquitous support for all popular web and mobile formats,” said Jeff Malkin, president of “We are pleased to include the Sorenson Spark video codec in our portfolio of codecs as it is a widely utilized and requested format from our user base.”

“This licensing agreement with highlights the central role that Sorenson Media technology plays in the world of Internet video,” said Douglas Cebik, director of business development at Sorenson Media. “We are pleased to have join the long and growing list of companies that have recognized that a Sorenson Spark license is a necessary part of their online video technology portfolio.”

To view a list of other Sorenson Spark licensees, visit: