Rihanna Leads the Pack Among Artists with 11 Nominations
It's a cliche that MTV barely shows music videos anymore, but the channel still likes to oversee the glitzy Video Music Awards, which are handed out every year in a splashy ceremony at the Staples Center in downtown L.A. This year's awards will be handed out in a televised show September 6 at 8 p.m. ET.
The nominated artists are exceptionally female friendly this year, with Rihanna reigning as the VMA Queen — if you include her featured status in videos by Drake and Coldplay, she shows up on the list of nominees in 15 categories a staggering 11 times. Katy Perry is nominated four times, three of them for her "Wide Awake" video, recently featured
here at StudioDaily.
After too many years of reduced budgets in a depressed recording industry, music videos seem to be enjoying a bit of a resurgence in quality these days, owing in part to the easy viewing of high-quality versions online. The Internet also deserves credit or blame, depending on your point of view, for the rise in popularity of the NSFW music video, which uses profane language, graphic violence, nudity, or a combination of the three to score points with fans. That said, at least one of the videos nominated this year for Best Direction, "Big Bad Wolf" by Duck Sauce
, is weird and funny but probably too raunchy for MTV to actually air uncut.
If I were in charge, I'd give the top prize to M.I.A.'s infectious "Bad Girls,"
which is nominated for top honors as well as in the Best Direction (Romain Gavras) and Best Cinematography (André Chemetoff
) categories. Take a look at the complete list below (the craft categories have been moved up to the top), click through the links to watch the videos, and decide who you think deserves the honors.
Video of the Year
Best Art Direction
(Choreography by Danielle Polanco, Frank Gatson Jr., Beyoncé and Anne Teresa De Keersmaeker)
Best Visual Effects
Best New Artist
Best Hip-Hop Video
Best Male Video
Best Female Video
Best Pop Video
Best Rock Video
Best Electronic Dance Music Video
Best Video With a Message