Yow. Parfumerie Guerlain splashed out the big bucks for this nearly six-minute spot shot on 35mm film on location in India. (NSFW: NUDITY) Directed by Bruno Aveillan, it takes epic creative license with the story of Mughal emperor Shah Jahan and the creation of the Taj Mahal, which was built for his wife, Mumtaz Mahal. No idea why an actress of Persian descent couldn't be summoned for the role, rather than Russian model Natalia Vodianova, but that's fashion for you.