Red was preaching the resolution gospel at NAB, highlighting gorgeous footage from the 6K Red Dragon sensor — including "Closed Set," a short film by ace cinematographer Mitchell Amundsen (Now You See Me, Transformers) that Red screened from a 15-perf 70mm film-out on an IMAX projector.

Red is working to get as many Dragon cameras and sensors out the door as possible, but it did have some new tricks up its sleeve this year, including the Red 4K Broadcast Module ($6950), which adds an uncompressed YCbCr 4:2:2 video feed to the Red Dragon. Users can get 4K out the back of the camera at up to 60fps via quad 3G-SDI connectivity, with timecode and genlock. Red is obviously hoping to crack the broadcast space with this camera option. It's not dated, but "coming soon."

Other new gear from Red this year includes the Red Sidewinder ($28), a kind of Swiss Army knife with tools matching the screw sizes used on Red cameras and accessories and the Red Switchblade-M camera control interface ($950) that mounts on the side of the camera (in place of a side handle).

Red Digital Cinema: