Los Angeles, CA, May 27th, 2015: Venice, CA-based creative studio Heresy has signed directing duo SO & SO for their first U.S. representation. Comprised of Sue Anderson and Hoj Jomehri, SO & SO unites their talents in filmmaking, writing, art direction and music to craft a wide range of media anchored in visual storytelling and exceptional production value. With their diverse backgrounds and a passion for growing ideas, the duo ushers projects from concept to completion. Their unique aesthetic can be seen in their stylized music video “All Day I Dream” for EDM act Lee Burridge as well as their work as a creative team on the Absolut Greyhound campaign starring Swedish House Mafia.

Click HERE to view SO & SO’s work.

Notes Heresy Executive Producer Melissa Larsen, “SO & SO’s passion for authenticity inspires me and I am grateful to have that energy brought to Heresy.” Adds Jomehri, “We had such a great experience working with Melissa on the ‘All Day I Dream’ music video and we were thrilled to jump on board with Heresy as roster directors. We really like how Heresy is passionate about making cool stuff and not putting themselves into any one box.”

South African Sue Anderson is a writer and has spent over 20 years as a Creative Director at such top shops as TBWA\Hunt\Lascaris, Wieden+Kennedy Amsterdam, and TBWA\Chiat\Day New York, later serving as Executive Creative Director at CP+B LA. Iranian-born and Bay Area-bred Hoj Jomehri is a multi-talented art director with a diverse background as a developer, graphic designer, sound engineer and musician. He started off in the advertising industry at digital shop AKQA in San Francisco, moving on to spend the next several years as a Creative Director at TBWA\Chiat\Day NY and CP+B LA. Outside of advertising, Hoj is a DJ, regularly playing massively attended gigs around the world.

After over five years collaborating on projects at TBWA\Chiat\Day and CP+B LA, Sue and Hoj officially joined forces as SO & SO in 2015 to follow their passion for creating media that continues to break boundaries.