Video

Final Cut Media Composer Premiere

Labatt: Pass It Forward

By Bryant Frazer / November 23, 2015

Director Vincent Lin of Valiant Pictures captured footage for this spot at the 2015 IPC Ice Sled Hockey World Championships in Buffalo, NY. It's part of Labatt's new initiative through creative agency Resource Ammirati New York to sponsor adult sled hockey programs for physically disabled athletes. The second spot in the campaign can also be viewed on YouTube.

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