As rumored, Sony launched a new consumer OLED display, the XBR-A1E Bravia, at CES 2017, putting it toe-to-toe with LG in that segment of the TV market. The A1E will be available in 55-, 65- and 75-inch models.
Sony also adopted Dolby Vision for the first time, promising it in the A1E as well as the new 55- and 65-inch X930E and 75-inch X940E, LED-backlight sets. The inclusion of Dolby Vision across the board in Sony's high-end sets amounts to a belated concession that many consumers, fearful of a format war, consider it a make-or-break feature. (Your move, Samsung.)
It's anybody's guess how much Sony's new OLED sets will cost. The company divulged neither price nor release date.
In other Dolby Vision news, Dolby announced a new line of Philips-branded 4K UHD TVs would support Dolby Vision, with a starting price of $649 fir a 43-inch model. The new 6000, 7000 and 8000 series sets are due to arrive throughout the year, starting this spring. Also coming this spring is a Philips 4K UHD Blu-ray player, the BDP7502, which will be enabled for Dolby Vision via a software update.