Vimeo joined the stock-footage marketplace with the launch today of Vimeo Stock, billed as a “highly curated” collection of royalty-free footage available for license.

Non-exclusive clips are priced at $79 for HD (1920 x 1080) clips or $199 for 4K UHD (3840 x 2160) clips. Content that’s exclusive to Vimeo runs $299 for HD and $499 for UHD. Clips are encoded using a variety of codecs including H.264, MJPEG, and Apple ProRes, and members of Vimeo’s Plus, Pro and Business plans get a 20% discount.

Vimeo’s value proposition here is quality — the company is claiming that its model, which involves returning 60% to 70% of revenue to footage licensors while drawing on the talent of its built-in user community, will allow it to build a library of superior content. The range of footage available includes typical stock subjects — people, cities, landscapes — along with a helping of animation and motion graphics, much of it exclusive to the platform.

Vimeo stock home page

Graphic from the Vimeo Stock home page.

“We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done,” said Vimeo CEO Anjali Sud in a prepared statement. “Our goal is to set a new standard for creative footage, put more money in contributor’s pockets, and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist.”

Vimeo Stock launched today in more than 150 countries, in seven languages, and using 29 currencies, Vimeo said. Contributors to the launch library include Whistler, BC, production house Sherpas Cinema, Portland’s Story & Heart and L.A.-based filmmaker Raphael Rogers.

Vimeo Stock: