NAB Show New York always has a different flavor from the Las Vegas standby — while the big NAB show every April has a sizable contingent of Hollywood users looking at cinema-style camera equipment and post-production gear, the New York version of the show is more broadcast heavy, with intense discussions of up-and-coming SMPTE and ATSC standards, the business of sports coverage and broadcast news, and the craft that goes into great television. This year’s show looks to provide more of the same NY-centric slant on our industry. If you’re coming to Javits Center next Wednesday, October 17 and/or Thursday, October 18, here’s a look at some conference highlights worth penciling in on your calendar.

How Unscripted Television Is Reinventing Multi-Cam. Unscripted TV director Michael Pearlman (Project Runway All StarsChopped) will be on hand alongside Steadicam operator Tom Wills and DP and DP and camera operator Selene Richholt, SOC, in a panel moderated by International Cinematographers Guild Technologist and Business Representative Michael Chambliss. The discussion will center on the evolution of multi-camera TV acquisition in the fast-paced, peak-TV age of unscripted and reality programming. Wednesday, October 17, 2:45 – 3:15 p.m., Stage 1.

The State of UHD and HDR: Five Things Everyone Should Know. There are probably more than five things you need to know about UHD and HDR, but if you’ve got a half-hour to spend getting an up-to-the-minute snapshot of where things stand for professional content creators, speaker Thomas Bause Mason, director of standards development at SMPTE, should be able to fill you in. Wednesday,  October 17, 2:45 – 3:15 p.m., Stage 2.

The Collaboration of Sneaky PeteCharles Haine, assistant professor at the Feirstein Graduate School of Cinema and tech editor at NoFilmSchool, will lead a discussion with camera operators Todd Armitage, SOC, and Jeff Muhlstock, SOC, about collaboration between camera operators and directors. Wednesday, October 17, 3:30 – 4:00 p.m., Stage 1.

Keeping Pace with the Demand for Live Entertainment. The scariest place in television is, arguably, in the middle of a live broadcast, when a minor mistake can translate into a glitch or gaffe that travels all the way around before it can be corrected. With the expansion of live programming to more platforms and devices, the challenges multiply — and, somehow, broadcasters keep up with the demands. This panel will be moderated by Stuart Lipson, executive director of its sponsor, eSports Ad Bureau, and features Ooyala Chief Revenue Officer Steve Davis, PK Network Communication President Patricia Kehoe, Chief Revenue Officer Joseph Hopkins and LiveX VP of Engagement Nick Micozzi. Thursday, October 18, 11:45 a.m. – 12:15 p.m., Stage 3.

Applying Ingenuity to Creative Editing [and] Special FX. Producer and editor Isabel Sadurni (Vice on HBO, the Criterion Collection) moderates a half-hour discussion with Post New York Alliance Education Chair Ben Baker, a Framestore veteran, and filmmaker Douglas Trumbull, a VFX legend for his work on 2001: A Space OdysseyClose Encounters of the Third KindBlade Runner and many more. They’ll be looking at technical innovations in film, live productions, and video. Thursday, October 18, 12 – 12:30 p.m., Stage 2.

Accelerating on the Road to ATSC 3.0. What does the deployment of ATSC 3.0 really mean to broadcasters? Learn about what’s really going on at this session moderated by Arland Communications President Dave Arland featuring panelists including Sinclair Broadcast Group VP of Advance Technology Mark Aitken; Cox Media Group Principal, Strategic and Industry Initiatives Sandhi Kozsuch; and Michigan State University College of Communication Arts and Sciences Dean Prabu David. Thursday, October 18, 3 – 3:45 p.m., Stage 1.

Cool Toys and Digital Experiences. If you’re going to schlep all the way to Javits Center (and, really, the extension of the 7 line makes it much easier to get there than it used to be) you may as well hear about the the cool stuff. NAB Show New York is promising that this session will feature “the coolest trends and newest devices” aimed at improving everyday life. Panelists include Facebook Camera Explore AR Art Director Matt Hanson; The Cledor Group Managing Director Court Stroud; and Tunity Head of Research and Analytics Paul Lindstrom. Thursday, October 18, 3:45 – 4:15 p.m., Stage 3.

Connecting Coolness, Comedy, and Celebrities with Consumers. Donald O’Connor said it (well, sung it) in Singin’ in the Rain, and it remains true today: Don’t you know everyone wants to laugh? It’s not necessarily the easiest way to reach an audience, but comedy done right is one of the most effective communication tools the world has ever seen. Session sponsor The Telly Awards will have its managing director, Sabrina Dridje, on hand to talk about using comedy and celebrity to get a message across. Panelists include Single Palm Tree Productions CEO and founder Trina DasGupta, Deutsch Partner and Chief Creative Officer Dan Kelleher, A&E Networks Senior Director, Biography David Gerlach, and DBP Donut co-founder and Creative Director Charlie Leahy. Thursday, October 18, 4:30 – 5 p.m., Stage 3.

For the complete conference program, visit the official NAB Show New York website.