Munich’s Rohde & Schwarz said today that it has acquired Pixel Power, a Cambridge, UK vendor specializing in broadcast graphics and playout.

Pixel Power CEO James Gilbert and CTO Nick Wright will remain with the company, which will operate as a Rohde & Schwarz subsidiary under the Pixel Power banner. A Rohde & Schwarz rep said North American users can reach Pixel Power customer support by email at support@pixelpower.com.

Terms of the deal were not disclosed.

Executives cited Pixel Power’s virtualizable, software-based technology as key to the future of the combined companies. “With the acquisition of Pixel Power we are significantly expanding our broadcast and media portfolio with new and exciting solutions,” said Cornelius Heinemann, head of transmitter and amplifer systems, file-based media solutions, at Rohde & Schwarz in a prepared statement. “Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets.”

Pixel Power was founded in 1987 and went on to develop widely deployed technology including the Clarity and LogoVision systems as well as the virtualizable StreamMaster and Gallium platforms.

Rohde & Schwarz: www.rohde-schwarz.com