Filmmaker Jonathan Glazer directed this Apple Watch spot that sweeps champion indoor skydiver Inka Tiitto off her feet, has her wrestle the wind into submission, then plunges her into the drink in the middle of nowhere. (Spoiler: the Apple Watch, water resistant and with cellular connectivity, can still receive a call.) The ad, which reunites Glazer with his Under the Skin cinematographer, Daniel Landin, BSC, debuted during the Brit Awards on ITV in the U.K.