Set against the unlikely yet colorful backdrop of a municipal recycling center in Sunset Park, Brooklyn, this short film from director Grant Greenberg and production company Derby promotes V Magazine and Oliver Peoples eyewear and does double-duty as a high-gloss PSA for Keep America Beautiful (via The Ad Council). Lizzo’s bouncy “Juice” sets the mood for a piece that includes models Elsa Hosk and Hannah Ferguson performing moves from “This Is America” choreographer Sherrie Silver, timed to coincide with an eight-page spread in the print edition of V. The film was shot at near-freezing temperatures; “It was like a military operation,” said Greenberg.