Arri Rental, exclusive home of the Alexa 65, said it is exiting Atlanta at the end of this month as part of a “strategic shift” that will see it transferring rental equipment from Atlanta to its operations in Brooklyn, NY, and Burbank, CA.

Following the closure, Arri Rental will be left with four North American locations — Brooklyn, Burbank, Charlotte, NC and Vancouver, BC. The company said it planned to offer personnel from Atlanta possible relocation options in its remaining U.S. offices.

The company cited “high demand” on the East and West Coasts as an impetus for the move, but did not say whether the timing of the decision also related to changes in demand in Georgia. The New York and California locations are being developed as regional Arri training centers, Arri said.

“Arri Rental is and will be highly committed to the motion picture industry in the U.S.,” said Markus Zeiler, the Arri executive board member responsible for Arri Rental globally, in a prepared statement. “We firmly believe that with our adjusted focus, highly skilled and dedicated staff, and our state-of-the-art training facilities in California and New York, we are best suited to fulfill our customers’ expectations and demands in the years to come.”

In December, the company named Peter Crithary president of Arri Rental U.S. camera and Carly Barber president of Arri Rental U.S. lighting. Recent Georgia-shot productions serviced by Arri Rental include Avengers: Infinity War, Ant-Man and the Wasp and Boy Erased.

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