Los Angeles creative studio Hecho Studios said Briony McCarthy has joined the leadership team of Hecho Studios as president of the company.

McCarthy will head the company along with Chief Content Officer Tom Dunlap and ECD Gui Borchert, Hecho said.

Before moving to Hecho earlier this year, McCarthy had spent 10 years at PHD New York, where she began as strategy director in 2008. She became president of PHD in April 2014.

Portrait of Hecho Studios leadership team

Briony McCarthy (right), Gui Borchert (seated), and Tom Dunlap (standing).

“Briony’s business acumen combined with her strategic media experience completes our vision for Hecho Studios,” said Dunlap in a prepared statement. “The combination of Gui as creator, myself as maker, and Briony as activator is already having a massive impact on our company and our product. Together we’re developing Hecho’s narrative, and we’re all looking forward to what this next chapter has in store.”

Hecho Studios’ client roster for brand work includes CBS, Google Adobe, Syfy and NBCUniversal. Hecho said a number of feature film, TV and streaming projects are in development for a dedicated original content division.

Hecho Studios: www.hechostudios.com