Visual Data Media Services said it has opened a new 4K, Dolby Atmos-capable screening room, part of a new $323,000 (£250k) upgrade of its facility in West London.

“This is a major investment following our acquisition of Soho Digital Cinema in April,” said Visual Data MD Symon Roue in a prepared statement. “We are delighted to match the in-depth experience of the SDC team with such a state-of-the-art facility, and it reiterates our desire to keep investing in the business and expanding on the services we can offer our clients.”

A new 4K screening room at Visual Data Media Services in West London

A new 4K screening room at Visual Data Media Services in West London
Visual Data Media Services

The announcement highlighted the screen installed in the theater. It’s described as made from “acoustically transparent woven fabric,” which eliminates the need for perforations to allow sound to travel from speakers behind the screen into the auditorium. Visual Data noted the screen is designed to meet the standards of Dolby and THX.

The 10-seat theater also features an NEC 4K cinema projector and a Doremi digital cinema server, along with a sound system that includes a Dolby Atmos CP950 sound processor, 14 1kW Crown amplifiers and 28 JBL speakers.

A smaller, 2K screening room at the facility used for subtitles and audio description checks, along with two 4K QC and mastering suites outfitted with Rohde and Schwarz Clipsters and MTI Film’s Cortex workflow software.

The theaters were designed by Peter Delfgou. The project was managed by Margolis, and equipment was installed and calibrated by Bell Theatre, Visual Data said.

Los Angeles-based Visual Data specializes in repurposing and delivering video content to various territories around the world, with services including translating, captioning and digital delivery.

Visual Data Media Services: