2C Creative dug into Lincoln Rhyme detective story The Bone Collector to develop a first-person voice promoting the new NBC serial killer drama Lincoln Rhyme: Hunt for the Bone Collector.  In the series, the story’s villain sends Rhyme a postcard; 2C imagined what he might have written and turned it into a script. “Focusing on the perverse cat-and-mouse challenge being issued, we had actor Brian F. O’ Byrne, who plays the part of The Bone Collector, voice our script,” explained 2C Creative Director Marni Wagner in a prepared statement. “We wanted to create a spot where his taunting words give the audience insight into the characters’ history and the plot of the show.” The series premieres tonight on NBC and begins streaming tomorrow.


EVP, On-Air Marketing & Video Creative: Ron Hayes
Vice President, Creative Services, Operations & Production: Noah Gallico
Associate Producer: Brandon Cruise

President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Editor: Jeff Morelli
Assistant Editor: Christian Santangelo