2C Creative dug into Lincoln Rhyme detective story The Bone Collector to develop a first-person voice promoting the new NBC serial killer drama Lincoln Rhyme: Hunt for the Bone Collector.  In the series, the story’s villain sends Rhyme a postcard; 2C imagined what he might have written and turned it into a script. “Focusing on the perverse cat-and-mouse challenge being issued, we had actor Brian F. O’ Byrne, who plays the part of The Bone Collector, voice our script,” explained 2C Creative Director Marni Wagner in a prepared statement. “We wanted to create a spot where his taunting words give the audience insight into the characters’ history and the plot of the show.” The series premieres tonight on NBC and begins streaming tomorrow.

Credits:

NBC
EVP, On-Air Marketing & Video Creative: Ron Hayes
Vice President, Creative Services, Operations & Production: Noah Gallico
Associate Producer: Brandon Cruise

2C
President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Editor: Jeff Morelli
Assistant Editor: Christian Santangelo