Fujifilm plans to use IBC to showcase its newest 4K glass — an 8.7-inch (220.5mm) long, 4.37-pound (1.98 kg) portable 2/3-inch broadcast lens with a 24x 7.8mm—187mm zoom range.

Aimed at live sports and remote news shooters, the UA24x7.8 is expected to ship in January 2018.

Fujinon UA24x7.8

Fujinon UA24x7.8

“Its portability and 4K HDR (High Dynamic Range) capability makes this new lens a huge boon to anyone looking to decrease shoulder-weight and capture detailed close ups when shooting hand-held,” said Fujifilm Optical Devices Division Director of Sales Thomas Fletcher in a prepared statement. “With the increased use of 4K camcorders, the need for similarly compact and lightweight lenses has become more apparent, and productions using ultra-portable equipment continue to spread. We’re seeing a big increase in Japan, Europe and North American shooting 4K video for sports, news and in-studio shooting, and with OTT video available in 4K on PCs and tablets, that will only continue to increase.”

The lens is manufactured with Fujifilm’s proprietary HT-EBC coating and aspheric technology for increasing light transmission and reducing chromatic aberrations — important for shooting material destined for broadcast in HDR, Fujifilm noted. Fujifilm said the lens maintains image quality throughout the zoom range.

Fujifilm will exhibit in Hall 12 at stand B20 during IBC.

Fujifilm North America: www.fujifilmusa.com/northamerica