Zeiss announced the mirrorless ZX1, its first full-frame camera, with a Zeiss Distagon 35mm f/2 T* lens and a proprietary 37.4 megapixel sensor developed in house.

The ZX1 shoots UHD 4K video (3840 x 21060) at up to 30fps and full HD 1080p at up to 60fps, but the real innovation here is aimed at still photographers. The Zeiss ZX1 has Adobe Lightroom CC on board, allowing photographers to manipulate raw images in camera via 4.3-inch LCD touch display. The back of the camera is slightly bent, with the “crease” separating the live view image from control icons on the screen.

Promo video for Zeiss ZX1

The camera has 512 GB of internal memory and can be set to upload images directly to internet storage with no need for memory cards or other storage devices. Zeiss said software updates can also be applied over the air, without connecting to a computer or applying a file via memory card. (External storage can be connected via USB-C.)

It’s a Zeiss camera for photographers who wish their camera worked a little more like a smartphone — except without all that “phone” stuff cluttering it up.

Zeiss ZX1 rear view

“We are focusing on ambitious, professional creatives who want to produce their photographic experiences quickly and efficiently, and inspire as many people on the Internet as possible,” said Zeiss Consumer Products Business Group Head Jörg Schmitz in a prepared statement.

The ZX1 viewfinder is an 0.7-inch OLED (1920 x 1080). The Distagon lens has a minimum focus distance of 30cm.

Zeiss said it won’t announce pricing for the ZX1 until it begins shipping in early 2019.

Zeiss ZX1: www.zeiss.com/zx1