NAB Show New York opens tomorrow and runs through Thursday at Javits Center in Manhattan, giving East Coasters their best chance this year to get hands-on with a wide variety of tools and technology that was originally debuted at NAB and IBC earlier in the year.

But in addition to all the gear on the show floor, NAB Show NY has built up a robust conference program over the last few years. It’s not always clear what’s happening where, so it may pay off to take a look at the conference program before you head out the door in case you see any educational opportunities you don’t want to miss. Or read on for our picks of some of the more intriguing sessions taking place during the show.

Note: an exhibits pass for NAB Show New York will cost you $75 at the door. (You can still register online today, and if you do a quick social media search odds are you can still find a code that’s good for a free pass.) Most of the sessions here are free for all registered attendees — in fact, Stage 1 and Stage 2 are actually located on the show floor — though a few do require that you register for a specific conference track. We’ve specified those fees, below, when they’re applicable, along with a link so that you can peruse the full conference schedule.

Contracts for Creatives
Wednesday, 8:30 – 9:45 a.m.
Room 2D14

Show up bright and early for this session aimed at business owners who need to know how to read, understand and issue spot contracts for creative personnel. Part of Post Production Conference NYC (requires $995 two-day or $595 one-day registration fee).

ABC News Chief Meteorologist Ginger Zee

NAB Show New York Opening Keynote
Wednesday, 10:30 – 11:15 a.m.
Stage 1

The headliners this year are ABC News Chief Meteorologist Ginger Zee and NAB President and CEO Gordon Smith. They’ll discuss the role of broadcasters as “first informers” in emergencies, the science of meteorology, and the technology of weather reporting, including new efforts revolving around AR. Open to all attendees.

How Content Creators Are Using AI to Streamline the Video Workflow
Wednesday, 1:30 – 2:15 p.m.
Room 3D10

Reps from Google Cloud and Microsoft will share the stage with others during this session considering practical implementations of AI technology in streaming media. Subjects under discussion will include content analysis, editing, sentiment analysis, and the ability to create live custom linear channels based on user interaction. Part of the Streaming Summit (requires $795 registration fee).

Nailing a Commercial’s Look and Sailing Through Post
Wednesday, 3 p.m. – 3:30 p.m.
Stage 1

The special needs of commercials will be tackled in this session, where DPs Stuart Dryburgh, ASC, and Adam Kimmel, ASC, join DIT Kazim Karaismailoglu and Michael Chambliss, advanced production technology specialist at the International Cinematographers Guild’s (ICG), to talk about HDR, metadata and avoiding workflow problems on commercial shoots. Produced in partnership with ICG Local 600 and open to all attendees.

The LED Challenge for Film and Television
Wednesday, 4 – 4:30 p.m.
Stage 2

Catch this one if you’re planning on deploying LEDs in your next project, or if you’re not getting the results you expect from LED technology. Emmy-nominated lighting designer Mike Baldassari will talk about technical issues that matter when using LED as part of lighting design for film and television. Produced in partnership with Live Design International and open to all attendees.

Is That Real? Deepfakes and Trusted Content
Thursday, 10:30 – 11:30 a.m.
Stage 1

Wilkinson Barker Knauer partner Clete Johnson will moderate a panel on so-called deepfake technology, which leverages machine-learning techniques to manipulate videos — generally executing face-swaps, or re-animating facial movements to put words in the mouth of a well-known figure — in a nearly photoreal fashion. With journalists already on the lookout for deepfakes potentially being misapprehended as authentic footage, a panel including Reuters Editor for News Technology Padraic Cassidy, NBC News Director of Social Newsgathering Jareen Imam, and Pinscreen CEO and USC Associate Professor of Computer Science Hao Li will consider the implications. Open to all attendees.

Billy Porter

Billy Porter

Award-Winning Performer Billy Porter to Receive 2019 NAB Show New York Impact Award
Thursday, 1:45 – 2:30 p.m.
Stage 1

NAB President and CEO Gordon Smith will present the NAB Show New York Impact Award to Emmy, Tony and Grammy Award-winning actor, singer, director, composer and playwright Billy Porter. He stars in FX’s Poserecently renewed for a third seasonas Pray Tell. The role earned him a 2019 Primetime Emmy Award for Outstanding Lead Actor in a Drama Series — a first for an openly gay black man. Open to all attendees.

Closing Keynote: How Tech Serves Art in Netflix’s Russian Doll
Thursday, 3:30 – 4:00 p.m.
Stage 1

Colorist Nat Jencks of Goldcrest Post and post-production supervisor Lisa Melodia of Jax Media will talk about the mix of sophisticated technology and traditional storytelling techniques in a session moderated by postPerspective Editor in Chief Randi Altman. Open to all attendees.

ATSC 3.0 Ad Targeting Update: Deployment Timetable and Monetization Potential
Thursday, 3:45 – 4:30 p.m.
Stage 2

What new targeted advertising capabilities are coming online with ATSC 3.0 on the horizon, and how will they affect media sales? Panelists considering the question will include Ed Busby, SVP of strategy for Tegna Media, J.W. Linkenauger, VP of advanced advertising support operations for Sinclair Broadcast Group, Mitch Oscar, director of advanced television for U.S. International Media, and James Southern, co-founder of Front Row Advisory. TV industry strategist Josh Gordon will moderate. Open to all attendees.

Also taking place during NAB Show New York are the New York State Broadcasters Association Digital Leadership Academy ($500) and TVNewsCheck’s TV2020: Monetizing the Future ($899).

NAB Show New York: