Broadcast facilities and production service providers Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment now share one name, Gravity Media.
Owner Gravity Media Group said all of its companies worldwide will make the transition to Gravity Media branding. Gravity has a staff of 500 in offices in the U.S., the U.K., Australia, France, Germany and Qatar.
The new brand identity was developed with brand agency Superunion, Gravity said.
“We are confident that this change and our new modern branding will make it easier for our clients to recognize Gravity Media as the leading provider of live broadcast facilities and production services,” said Gravity Media CEO John Newton in a prepared statement.
Gravity Media Group formed in 2000, when it purchased broadcast solutions provider Gearhouse Broadcast. In 2015, Gravity acquired HyperActive Broadcast, but it really went on an acquisition spree in September 2016, when it received a cash infusion from TowerBrook Capital Partners before acquiring U.K. sports production company Input Media and Sydney event communications provider Stranger Designs in 2017.
The company then acquired Germany’s Genesis Broadcast Services and L.A.’s Proshow Broadcast last year. Finally, in August 2019, Gravity Media purchased Sydney’s Chief Entertainment from Telstra.