Following its acquisition of Codex, Pix announced it is rebranding itself as X2X Media Group. Both Pix and Codex will continue to exist as companies, but will be under the X2X brand identity.
“Since PIX acquired CODEX in April we have been working hard to realize the synergies between the two companies,” X2X said X2X Chief Design Officer Marc Dando in a prepared statement. “Bringing them together under the single X2X Media Group brand reflects the impressive level of integration between the teams and highlights the simplified workflows we are bringing to leading creatives, filmmakers, and studios around the world.”
X2X will be headquartered in San Francisco with plans to expand engineering offices in Wellington, Odessa, Budapest, London and Royal Learnington Spa alongside sales and support offices in New York and Los Angeles.