Imaginary Forces (IF) put Executive Producer Sarah Roebuck, formerly of New York production company East Pleasant, in charge of live action. Her responsibilities will include team-building and developing live-action work for directors on the IF roster. "For years, [Co-founder and Managing Director] Chip [Houghton] and I have believed that we needed a strong leader to help our directors grow and move up the food chain using live action as one of their key tools," said IF Co-founder/Creative Director/EP Peter Frankfurt. "After meeting Sarah, we knew instantly that we had found our EP."

Also at IF, Christopher Harrington was named director of user experience and technology, overseeing IF's interactive work. Harringon, who will report to EP/GM Gabriel Marquez, was previously Creative Director at MartianCraft, where he worked on Briefs, a Mac and iOS program used to create interactive prototypes for iOS. "We are looking forward to having Christopher leverage his ability to articulate his technical expertise, getting creatives at Imaginary Forces to think about approaching projects in a new way," said IF co-founder and Creative Director Peter Frankfurt. [Imaginary Forces]

New York's O Positive signed director Lenard Dorfman for commercial representation. Dorfman's previous work includes "The Commentary" for Coca-Cola and "Grand Slam" for VW. His FedEx and New York Lottery campaigns for O Positive began airing this month. "Lenny is a gifted visual storyteller who delivers great performances—a rare combination," said O Positive Co-founder and Director Jim Jenkins. "Plus he's smart and articulate with a coruscating mind, and I only know the word coruscating because Lenny taught it to me." [O Positive]

Scotland-born, Australia-raised director Gemma Lee will be represented in the U.S. advertising market by Madheart in Los Angeles. Lee's work in her Australia has included campaigns for Hyundai, Colgate Palmolive, and Weight Watchers. "Gemma is an exciting, multi-talented director whom we believe is an emerging star," said Madheart EP Lisa Phillips.  [Madheart]


Accomplice Media signed director Alberto Belli, whose "For Your Consideration" and "It's Not Porn. It's HBO" [NSFW] became viral sensations, for exclusive representation in advertising. "It was immediately apparent that this was the work of a filmmaker whose skills would translate well to advertising," said EP Mel Gragido. Belli graduated from USC last year with a master's degree in film.  [Accomplice Media | Alberto Belli ]

Editor Stephen Berger joined film editors agency Cut+Run, and is available to work out of the company's offices in Los Angeles, New York, London, San Francisco, and Austin. Berger's recent work has included two Spike Jonze short films ("Im Here" and "We Were Once a Fairytale"), the Academy Award-winning animated short "Logorama," and a recent StudioDaily Video of the Day, the Patrick Daughters-directed "Despair" music video for Yeah Yeah Yeahs. [Cut+Run]


Tool began representing award-winning director Alec Helm, known for what the company calls "evocative, documentary-style output," including the short film "Les Ballets de Faile" for the New York City Ballet and "Hashtag Killer" and "4 Year Old's Bucket List" for Water is Life. [Tool]

Montreal-based VFX house Mokko Studio hired Jon Robertson to head new business development for the company's Los Angeles presence. Robertson was previously at Technicolor, first in Vancouver and then overseeing the recent expansion of the company's headquarters in Hollywood. "We consider Jon one of the most respected individuals in the motion picture and television industry, possessing an unsurpassed background and the ability to work very diligently and effectively with our clients, said Mokko President and VFX Executive Producer Danny Bergeron. [Mokko Studio]