Gus Van Sant directed a trio of new BMW spots with DP Kasper Tuxen through Iconoclast. This one, featuring Michael Pitt, is probably our favorite, but each one has intriguing and distinct visual motifs and quicksilver editing. Scroll down to watch more and to see the full credits.

"Attitude" featuring Mickey Sumner

Credits

BMW Group:
• Dr. Steven Althaus, Senior Vice President Brand Management BMW,
Marketingservices BMW Group
• Andreas Christoph Hofmann, Vice President Brand Management BMW, Marketingservices BMW Group
• Wolfgang Breyer, Head of International Advertising, Online, Social Media BMW Group
• Wolfgang Groß, Head of International Advertising BMW
• Heiko Kircher, Project Manager International Advertising, Brand Communication BMW, BMW i, BMW M
 
Serviceplan International GmbH & Co KG
• CCO: Alexander Schill
• Executive Creative Director Worldwide: Maik Kaehler
• Creative Director: Nikolaus Ronacher, Nina Puri
• Head of Production: Sandra Niessen
• Agency Producer: Anne Hoffmann
• Managing Partner International: Markus Noder
• Management Supervisor: Jens Hoffmann
• Account Director: Melanie Blankenburg, Florian Klietz
 
Production Company: Iconoclast
• Director: Gus Van Sant
• Executive Producer: Charles-Marie Anthonioz, Nicolas Lhermitte
• Producer: Julien Lemaitre
• Director of Photography: Kasper Tuxen
• Music: BC Smith, Allessandro Cortini
• Sound-Design: Lime Studios
 
Editorial Company: Rock Paper Scissors
• Editors: Angus Wall, Jamie Foord, Grant Surmi, Austyn Daines
• Assistant Editors: Lauren Dellara, austyn Daines
• Executive Producer: Carol Lynn Weaver
• Producer: Lauren Wilson
• Head of Production: Angela Dorian
 
VFX Studio: a52
• VFX Supervisor: Andy McKenna
• 2D VFX Artists: Andy Barrios, Richard Hirst, Steve Wolff, Stefan Gaillot, Matt Sousa, Cameron Coombs, Michael Plescia, Bruno Parenti
• Flame assistants: Dan Ellis & Kevin Stokes

Color: a52
• Colorist: Paul Yacono
• Producer: Daughn Godd Ward
• Executive Producer: Megan Meloth, Jennifer Sofio Hall
• Head of Production: Kim Christensen