The team at Durable Goods pushed the envelope by putting teenagers in the frame with wine and beer bottles and plastic cups in an effort to realistically depict a party environment. Art director Brad Ricker (Inception, Foxcatcher) was brought in to handle production design; director René Villar-Rios shot found-footage style using only iPhones. The agency was Markely + Partners on behalf of the Ad Council and the National Highway Traffic Safety Administration.