Haters gonna hate hate hate. After 20 seasons with the Los Angeles Lakers, Kobe Bryant has his illustrious career boiled down to one 90-second spot by directorial maestro Mark Romanek and Anonymous Content, via Wieden + Kenny in Portland, OR. Greig Fraser was the DP, Eric Zumbrunnen edited via Exile, and MPC L.A. handled VFX under VFX supervisor Michael Gregory.