Manhattan-Based Creative Shop Launches Production Division Under Iannacchino's Leadership

Creative Bubble recently announced the launch of a full-service production division to be headed by new hire Paul Iannacchino, Jr., who will serve as Director/Creative Director focusing on live action.
A former Creative Director at both USA Network and iNDEMAND/MOJO, Iannacchino, who had collaborated with Creative Bubble on various projects in the past, plans to build the new division by leveraging the strengths of the current infrastructure and it’s track record with existing clients. As a creative resource for film, television and advertising, the expanded company now offers everything from production through post.

David Cohen, Executive VP of Creative Services. “I was secretly hoping that one
day Paul would join us here,” says Cohen. “We are thrilled Paul is on board with
Creative Bubble.”

With the move into live-action production and concept development, Creative Bubble will function as both a production company and creative studio. Cohen adds, “And with that also comes Paul’s expertise in creative supervision, not only behind the camera, but in helping the client develop the concept of the campaign.”

Iannacchino will be working with the team of artists at Creative Bubble, including Creative Director Doug Dimon and Andy Solomon, Executive VP of the sound department. Dimon echoes Cohen’s enthusiasm, saying, “Creative Bubble has been steadily expanding its role as creative solutions provider for our clients. As Creative Director on the design side, teaming up with Paul will broaden the scope of our creative offering, allowing us to go to an agency or a network with a cohesive plan to produce their job soup to nuts.”

Iannacchino brings a strong background to his new position. After earning a degree from the University of New Hampshire in painting, he worked as an art director for the in-house agency of the NFL where he contributed to national television, internet and print campaigns for the brand.

Iannacchino then moved to the USA Network, where he took a Senior Writer/Producer position and learned the broadcast side of the business. This eventually led to directing a significant amount of his own work and at one time or another contributed to just about every product promotion and big initiative that the #1 Cabler had going.

After being promoted to CD, one of Iannacchino’s last jobs at USA was packaging the return of the WWE to the broadcaster, which was a major ratings coup. In his time at USA he also helmed work for Monk, The Dead Zone, The 4400, The Westminster Kennel Club Dog Show, The PGA and the Dan Klores documentary Ring of Fire.

Immediately prior to joining Creative Bubble, Iannacchino was Creative Director for iNDEMAND Networks where he lead creative efforts for Howard TV (Howard Stern’s on Demand cable offering), MLB and most recently launched the rebranded HD network, MOJO, targeting an active-affluent male viewer. The 360 degree “Welcome To The Club” campaign, produced in conjunction with Creative Bubble, launched nationally May 1st