Avid plug-in support brings 3D motion graphics with OpenGL rendering to the editor's desktop

Boris FX, the leading developer
of integrated effects technology for video and film, announced that
Boris Blue version 2.0 is now available. The new Boris Blue release
provides an Avid ® AVX™ 2.0 plug-in option as well as a slew of new
image treatment filters for “front room” design production. The
support for AVX allows Avid editors to keep work traditionally done in
high-end, stand alone effects applications within their own editing
environment ‘ streamlining the entire media production process. With
Boris Blue 2.0, Avid editors can create sophisticated titles,
transitions, and other 3D elements including imported 3D models and
particle emitters right in the Avid timeline. Visitors to the IBC 2007
exhibition can see the new Blue 2.0 release on the Boris FX stand
7.830.
“Boris Blue 2.0 expands the role of the editor. Avid editors will be
able to incorporate complex 3D creations within their workflow.
Whether they are using Blue as a standalone application or fully
integrated via AVX, Blue allows Avid editors to work with 3D objects
in realtime with little to no learning curve,” comments Boris
Yamnitsky, founder and president, Boris FX.

"AVX development is a critical part of building a rich content
creation environment for our customers, and Boris FX was one of the
very first developers to take advantage of the plug-in architecture.
Since then, they have continually pushed the development envelope to
offer innovative effects packages such as Boris Blue,” comments Matt
Feury, senior evangelist at Avid. “The latest release of Blue is one
of the first plug-in packages to fully leverage the RT architecture of
AVX 2.0. In doing so, Boris FX has advanced the realm of possibilities
for Avid editors by bringing true 3D compositing to the desktop.”