New Moniker Positions San Antonio and Austin Post Houses as Leaders in HD Arena

Match Frame, the turnkey
postproduction company with branches in San Antonio and Austin, has
announced that it has changed its name to 1080 (Ten-Eighty), which
better reflects the post house’s strong slate of HD services.
“The name 1080 tells people where we are today,” says managing
partner Don White. “For 30 years Match Frame has been a good name,
but it really refers to the era of one-inch linear edit bays. We’ve
gone beyond that with extensive HD postproduction for programming and
spots. So we’re uniting our post group under the 1080 banner, a name
which immediately positions us in the HD arena.”

“1080 — it’s short, it’s simple, it represents a renewed commitment
within all our divisions to work cooperatively,” notes Tobin Holden,
general manager of the Austin facility. “Whatever the project —
from HD broadcast to webisodes to entertainment content — we feel we
have all the tools and talent to build strong creative solutions.”

The holding company for Match Frame has been operating under the name
1080 Inc. for some time so “it was part of our plan to eventually
change the post group’s name as well,” White explains. “Now the time
is right.”

One of 1080 Inc.’s creative services is 1080 Entertainment, a TV
series and feature film content development and distribution company,
which is currently working with the San Antonio branch on 10 one-hour
episodes of “Jurassic Fight Club,” a new look at the prehistoric
beasts who walked the earth — and battled their foes — millions of
years ago. The series will air on The History Channel in 2008.

The Match Frame facilities have played a leadership role in HD post
for more than a decade. “We began offering HD postproduction when it
was still rare to do so,” White recalls. “Now we do hours and hours
of HD postproduction for TV programming in San Antonio and cut a
growing roster of HD spot work in Austin.” The company has promoted
HD post with road shows for advertising agencies and a series of
tutorials, for clients and prospective clients, on HD post workflow.
A new web site will feature a detailed roadmap of the post house’s
capabilities and link to leading HD sites for more information on the
format of the future.

Earlier this year the Austin branch moved to a new, larger facility
in the heart of the city’s thriving Market District. A “green”
building which operates in an environmentally-friendly way, the post
house offers every HD format available; its fast Autodesk Discreet
Inferno/Smoke has 2K capabilities and handles HDCAM SR material in
4:4:4.

“We’ve recently made some strong company-wide personnel moves in
management, design and visual effects,” adds Holden. “Combine that
with a great new facility in Austin and the newly-expanded facility
in San Antonio, and you’ve got all the ingredients of a giant step
forward. It’s the perfect time to unify the company under the new
1080 banner.”

1080 is known for providing creative and practical postproduction
solutions. Their best people, ideas and tools are available for
turnkey services for anything from pre-production creative
development and shoot supervision through effects execution and
editorial integration.