This little thread caught my eye on the Apple Final Cut Pro forum the other day. It’s short with no particularly groundbreaking info but the poster asked:

“Do the local commercials where you guys live have this poor of quality im just curious?Or is there something im missing about why local commercials are like that?? “

We’ve all seem them. Many of us have worked on them. But the question will always linger as to why local television commercials are so bad? I have a friend who works for the cable company and he once produced a spot using one of their (then) new Panasonic DVX-100s in full 24P mode. When the client saw the spot air with the film look he was horrified and even asked for “that crappy look that my competition’s commercials have.” With that kind of attitude there is very little hope for the local television commercial.